What role does storytelling play in the way you communicate with the public and how can it help your PR efforts? Storytelling can engage the public you serve by humanizing the services your agency provides, getting your stakeholders more involved and inspiring community leaders to champion your causes and projects. When done right, storytelling carries your core messages further.Read More
Like marketers everywhere, communications professionals who work for government agencies are facing unprecedented changes and challenges. Today’s world relies on quick, visually appealing messages, and it’s essential for the public sector to meet those demands.Read More
In 2016, I directed the marketing campaign for the highly publicized primary election in June and general election in November for the LA County Registrar-Recorder/County Clerk. The multi-media campaign reached all LA County residents and is a good example of utilizing various branding components to get your message to reach millions. Image carousel below.
Click through to see the various marketing components used for this campaign
Love highlighting the best of Los Angeles. Here are some samples:
I recently wrote a column reflecting on my career path for my alma mater USC Annenberg School for Communication and Journalism.Read More
In 2012, I had the opportunity to travel to Beijing to learn more about the phenomenon of Eastern Medicine. The experience was eye-opening and the result was a three-part series focused on the roots of ancient traditions that are growing in popularity here in the states. Click here to read Parts 1-3.
As an entertainment reporter, I had the privilege of sitting front row at many celebrity events and witnessing many iconic pop culture moments. Here are a few major pop culture stories I contributed to.
This award-winning feature story is about a resilient girl battling a genetic skin disorder called Epidermis Bullosa. Her story is of overcoming odds while fighting to live life to the fullest.