GOVCOMMS PODCAST: Storytelling for trust in the AI era

Public sector communication is being reshaped by digital acceleration, misinformation and AI. Host David Pembroke speaks with Brenda Duran, director of external affairs at LA County’s Justice Care and Opportunities Department, about what has changed since 2019. They cover lessons from COVID-19, the shift to direct-to-public channels, how to counter misinformation with trusted messengers and monitoring, and practical ways to speed up approvals without losing control. Brenda also shares what makes government content worth people’s attention, and why storytelling and trust will matter even more as machines shape perception.

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