Marketing & Branding
🚀
Writing & Editing
✍🏽
Thought Leadership & Campaigns
💭
Public Relations
📣
Marketing & Branding 🚀 Writing & Editing ✍🏽 Thought Leadership & Campaigns 💭 Public Relations 📣
From Messaging to Legitimacy: A Practical Playbook for Comms Leaders
If you lead communications inside a government agency, nonprofit, health care system, or other complex organization, you’ve likely experienced some version of this scenario:
Legal wants to say nothing. Operations is still gathering facts. Leadership needs a statement by 3 p.m. Frontline staff learned about the issue from the news. Meanwhile, community stakeholders are already asking questions, and Spanish-language media is discussing the story before anyone in the room has reviewed the coverage.
At first glance, it looks like a communications problem.
In reality, it’s a coordination problem.
