Over 15 years of documented success in writing within media and communication for leading publications, including: The North County Times, The Denver Post, PEOPLE, The Long Beach Press-Telegram, Us Weekly and Long Beach Magazine.
Winner of more than a dozen national and regional writing awards for feature stories and breaking news.
Expertise in strategic communications, social media and marketing.
2014 - Present | Head of Communications
Los Angeles County Registrar-Recorder/County Clerk
Oversee strategic media relations, innovative graphic design, video production and photography for the County department serving the nation’s largest voting jurisdiction.
Direct communication strategy and execute marketing programs as part of a broad initiative to effectively tell the story of the County Registrar-Recorder/County Clerk across multiple platforms.
Manage all external and internal communication materials for public information office, including the ongoing redesign of www.lavote.net, which receives over 650,000 monthly visitors.
Organize and launch press events, coordinate appearances, media briefings and special events.
Executed mass scale media marketing campaigns aimed at reaching more than10 million residents.
2010 - 2014 | Senior Associate Editor
Provided direction and vision for publications in areas of content, design and art presentation.
Oversaw convergence of print publications to digital format and app conversion.
Reported and wrote from Asia for special assignment feature for online and print publications.
Responsible for ensuring excellence in terms of content, accuracy, relevance and consistency for company.
Managed all social media and web presence including Facebook, Twitter, and You Tube.
Recipient of Gold Award for Feature Series, ASBPE Azbee Awards, 2014, Silver Award for Best Use of Social Media, ASBPE Azbee Awards, 2014, Silver Award for Editorial Excellence, ASBPE Azbee Awards, 2013 and FOLIO award for Overall Excellence.
Editor-in-Chief | Long Beach Magazine
Supervised 20-plus freelance writers/photographers by assigning monthly stories, art and photography for all sections of the magazine.
Provided visionary leadership for direction, content, design, production and promotion of the monthly magazine and website, reaching over 50,000 readers in the city of Long Beach.
Developed strategic alliances and partnerships with professional organizations, resulting in cross‐merchandising, content, and brand extension products.
Directed re-launch of new website and social media strategy to improve reach.
Staff Writer | The Long Beach Press-Telegram
Wrote over 100 general assignment stories for the metro desk and online version of the 90,000-circulation daily newspaper and sister publications across California.
Assisted metro desk editor and other local correspondents with multimedia and photography projects for online presentation of newspaper.
Expanded newspaper’s business, health and environment coverage with community feature packages by focusing on their effects on the local economy.
Staff Reporter, Us Weekly Magazine | Wenner Media
Generated exclusive stories, original and high-impact enterprise online by working with publicists in the entertainment industry.
Covered red carpet events, film screenings and celebrity-hosted events for online live daily blogs.
Produced and edited clear and concise copy for online beauty, fitness, fashion and celebrity features.
Tackled a steady and hefty stream of events and junkets, press conferences, live television shows.
Staff Writer | The North County Times
Wrote daily community stories, breaking news, in-depth profiles for a 95,000-circulation daily.
Produced online video and photographs accompanying stories for newspaper’s interactive website.
Authored more than 500 articles under strict deadlines on standardized testing, funding and local parent involvement for K-12 school district along with local politics, government and immigration issues.
Won 7 national and regional writing awards for a two-part feature and on-the-spot news.
The Denver Post | June 2004-Aug. 2004
PEOPLE magazine | Oct. 2003-June 2004
The El Paso Times | May 2002-Aug. 2002
University of Southern California, Annenberg School for Journalism & Communication
Bachelor of Arts, Print Journalism
University of Southern California, Sol Price School of Public Policy
Graduate, Executive Leadership Development Program
Read, write, and speak fluent Spanish.
Proficient in: BaseCamp, In Design, MS Office, SEO, CSS, AVID, Dream Weaver, InCopy, InDesign, MagPlus, SquareSpace, Lotus Notes, QuarkXPress, Adobe Creative Cloud, HTML, XML, RSS, Excel, Outlook, Final Cut Pro, PowerPoint.
HONORS & AWARDS
Silver Anvil Award, LA Votes: Modernizing the Vote by Mail Experience, Public Relations Society of America, 2019
PRism Award, Best Integrated and Strategic Communications Campaign, Government category for "Make Your Mark" campaign. Public Relations Society of America, Los Angeles Chapter, 2017.
Award of Excellence, Public Affairs Program category for "Make Your Mark" campaign. Public Relations Society of America, Orange County Chapter, 2017.
FOLIO Award, Best Series of Articles for "Acupuncture Today in China," New York City, 2014.
Gold Azbee Award for Feature Series, "Acupuncture Today in China," American Society of Business Publication Editors, 2014.
Silver Azbee Award for Best Use of Social Media, American Society of Business Publication Editors, 2014.
Silver Azbee Award for Editorial Excellence, American Society of Business Publication Editors, 2013.
FOLIO Award, Overall Excellence, B2B Category, New York City 2013.
Honorable Mention, Best of Show for "The Butterfly Girl" Society of Professional Journalists, San Diego Professional Chapter.
La Pluma Award, Best Feature Writing, "The Butterfly Girl" CCNMA: Latino Journalists of California, 2006.