To spread the word about their organizations during the past year and a half, many public-sector communicators have had to pivot their work to the virtual realm.
And many public-sector services that used to be offered in-person have been reimagined online, providing a silver lining to the past 18 months — the opportunity to modernize operations in step with technological advances, always a plus in the public sector.
For communicators, embracing new technology lets us discover tools we may not have used before, such as video.